Strong competition and funding squeezes require scientists to look for ways to increase their profile and impact within and beyond the scientific community. Online tools and services can help them communicate and publicize their research more effectively.
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Fenner, M. One-click science marketing. Nature Mater 11, 261–263 (2012). https://doi.org/10.1038/nmat3283
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DOI: https://doi.org/10.1038/nmat3283
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