Abstract
“MASS OBSERVATION” has issued the results of their investigation among their national panel of voluntary informants of the attitude of these informants to patent medicines. These informants do not represent a typical cross-section of the population, but the majority of thorn are dissatisfied with the present position and ask for further Government control of the price, sale and advertisement of such products, because they make exaggerated claims, ploy upon the fears of illness and prevent people from going to a medical man, so that illnesses which might be recognized early, and arrested, become chronic. These informants do not, on the other hand, wish to see medically approved remedies removed from the market.
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ADVERTISEMENT OF PROPRIETARY MEDICINES. Nature 152, 574–575 (1943). https://doi.org/10.1038/152574a0
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DOI: https://doi.org/10.1038/152574a0