Abstract
DR. C. G. ABBOT, secretary of the Smithsonian Institution, has announced that a period of four years of pioneering in educational radio was completed on June 9 by the Institution. The object was to increase and diffuse knowledge among the people generally. The title of the popular series of broadcasts was “The World is Yours”. In addition to science, the main theme of the series, the broadcasts dealt with exploration, history, engineering and invention, and art. A few recent titles will show the wide diversity of subjects treated: “Stars in the Sky”, “The Indians who met Columbus”, “Earthquakes”, “Flying in Safety”, “Cortez, the Conquistador”, “Pompeii Lives Again”, “Radium”, “Dinosaurs”. Since the programme was inaugurated on June 7, 1936, “The World is Yours” has expanded from its original 27 stations to a network of 82 stations covering the United States. The most recent, and the highest tribute paid to the series came last February when a leading American radio audience research service announced that the Smithsonian dramatizations received the highest rating of all serial programmes on the air. This followed from an analytical survey of all the programmes given on all networks.
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Pioneering in Educational Radio. Nature 146, 227 (1940). https://doi.org/10.1038/146227a0
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DOI: https://doi.org/10.1038/146227a0