Abstract
THE Design and Industries Association, of which this appears to be the first Year-Book, is concerned with liaison work between the artist, the manufacturer, and the distributor, and aims at the improvement of British design through the intelligent and liberal use of the artist, both for ideal reasons and to meet foreign competition. The Association holds that good design is tested first and chiefly by fitness, and secondly by pleasantness in use. A teapot, for example, should have a spout that does not drip, a handle and spout that do not project unnecessarily (to save room in the cupboard and reduce risk of fracture), the lid should be securely held while the pot is in use, there should be the fewest, if any at all are necessary, of crevices and sharp angles, as these hold dirt and are difficult to clean, the cost should be reasonable, and so on. The illustrations include furniture, pottery, fabrics, kitchen equipment, metal work, printing, signs, tablets, shop fronts, etc. The designs as a rule are distinctly pleasing, and are appreciated by critical artists. The photographic, reproductions are, with few exceptions, excellently done, but we hope that the Association in its second Year-Book will be able to introduce colour reproductions where they appear to be essential.
Design in Modern Industry: The Year-Book of the Design and Industries Association, 1922.
With an Introduction by C. H. Collins Baker. Pp. 157, (London: Benn Bros., Ltd., 1922.) 15s. net.
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Design in Modern Industry: The Year-Book of the Design and Industries Association, 1922. Nature 111, 181 (1923). https://doi.org/10.1038/111181c0
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DOI: https://doi.org/10.1038/111181c0