Editorial |
Featured
-
-
Commentary |
Accelerating advanced-materials commercialization
Long commercialization times, high capital costs and sustained uncertainty deter investment in innovation for advanced materials. With appropriate strategies, technology and market uncertainties can be reduced, and the commercialization of advanced materials accelerated.
- Elicia Maine
- & Purnesh Seegopaul
-
Editorial |
The scientific marketplace
To ensure that their work gets the funding and the attention it deserves, scientists need to engage with different stakeholders. Concepts from marketing could help them increase the impact of their efforts.
-
Interview |
The m word
Marc Kuchner, an astrophysicist at NASA Goddard Space Flight Center, and author of a blog and a recent book titled Marketing for Scientists, talked to Nature Materials about his views on the progress of scientific business from Versailles in the 1700s to modern days.
- Christian Martin