Key points
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Ethics is an inseparable part of social media. Beneficence, nonmaleficence, autonomy and justice constitute the four principles of ethics.
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The gap between professional and personal space has narrowed and personal behaviours can erode the professional persona.
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There is no way of authenticating content before it is shared. The ethical responsibility rests with the dental professional who shares the information.
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References
Beauchamp T L, Childress J F. Principles of Biomedical Ethics. Oxford: Oxford University Press, 1979.
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Rattan MBE, R. Social media: ethical perspectives. Br Dent J 233, 645 (2022). https://doi.org/10.1038/s41415-022-5093-x
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DOI: https://doi.org/10.1038/s41415-022-5093-x