Jumping onto the nutraceutical bandwagon along with the likes of Novartis (Nat. Biotechnol., 16:728), Warner-Lambert launched a line of herbal supplements in mid-October. In a recent survey commissioned by Warner-Lambert, 9 out of 10 physicians and 96% of pharmacists reported a dramatic increase in patient and customer interest in herbal supplements compared to five years ago. The line currently has two products: Quanterra Mental Sharpness with Ginko biloba extract (intended to improve acumen), and Quanterra Prostate with saw palmetto extract (intended to reduce the size of the prostate). The products, as standardized extracts, contain 24% flavone glycosides and 6% terpene lactones, and high amounts of fatty acids (beta-sitosterol, campesterol, and stigmasterol), respectively—higher ratios than if whole herbs are ground into powder or extracted with acetone and water. But as with all nutraceuticals, the exact mechanism of how they work is unknown. Warner-Lambert says it will make clinical studies and continuing education courses available to pharmacists.