Abstract
Some theorists believe that the way in which words are perceived by the hearer depends on two different mechanisms. One mechanism may prevent the operation of the other to an extent depending on whether the words are pleasant, neutral or bad. The number of correct responses is found to be greatest for neutral words and least for bad words. Some features of the data support the theory of dual mechanisms.
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BROADBENT, D., GREGORY, M. Perception of Emotionally Toned Words. Nature 215, 581–584 (1967). https://doi.org/10.1038/215581a0
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DOI: https://doi.org/10.1038/215581a0
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