Abstract
ONE of the most recent developments in State research in the field of sociology is the Wartime Social Survey. After an initial period of growing pains, this Survey is now emerging as a valuable machine for conducting any type of inquiry capable of investigation by the method of interviewing samples of the population. Two Government Departments, the Ministries of Information and Food, required a market research machine for investigating the effects of their advertising. When the Wartime Social Survey was set up to meet this need, it became apparent that there were problems facing other Government Departments which could only be solved by the method of interviewing samples of the population, and to meet this need the Survey was extended. It now carries out investigations for not only the Ministries of Information and Food, but also for the Board of Trade, the Ministries of Health, Home Security, Works and Buildings, Supply and the War Office.
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The Wartime Social Survey. Nature 149, 215 (1942). https://doi.org/10.1038/149215a0
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DOI: https://doi.org/10.1038/149215a0